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03/01/2011
Mahesh to replace Siddarth
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The Darling of Advertisers and Super Star of `Small Screen` has got one more Brand to his credit. Mahesh Babu will endorse Mobile Operator ` !dea ` as it Brand Ambassidor for Andhra Pradesh.

Siddarth was used to be the face of ` !dea ` till last year, but he was dropped from the ads  after his contract for 1 year was finished in March 2010. Mahesh will replace Siddarth as the Poster Boy of ` !dea ` from this finacial year starting April 2011. 

` !dea ` which is on the verge of launching 3G services shortly will use Mahesh to market the 3rd Generation services of Moble Telephony to good effect.
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