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10/01/2010
Krishna Khaleja
It was an ordinary start for Mahesh Khaleja, For a star whose film Pokiri is still #2 in terms of overall territory share. Khaleja Released in 52 theatres of 21 centres in the district on Day1. Theatre count wise, it was almost the biggest relese ever for this area. 1st day share is 31lks appx with evening shows in B,C centres seeing fall on the 1st day itself. On the 2nd day collections dropped further and fulls were almost nill except Vijayawada city.
In comparison other big releases this year Adhurs collected a 1st day share of 36.5 lakhs from 44 theatres and Puli 43 lakhs (Record) from 50 theatres.
Mahesh Khaleja was sold for 2.07crs without prints here in this Territory. Adding the print and publicty costs it totals upto 2.3 crores. Long long way to go before achieving Brek even!.
Some stats
Day 1 52 screens share 31 lakhs
Day2 50 screens share 11.05 lakhs
Day 3 39 screens
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