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      Trade
31-10-2010
Khaleja - The Disaster : Nellore Report
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Here`s the Nellore Territory Trade  Story for Khaleja.

Distributor : Ashok Reddy &Co   Bought for 1.26 Crores without Prints. Including the
Prints and Publicity costs, Total Investment will be 1.4 Crores .

Released in 32 Screens of 22 Centres on Day 1. After the 2 weeks itself, more than a dozen centres have been lifted . Now in its 4th week is Running in 3  Centres of which only Nellore is giving any returns for the distributor.

Collected a 1st week share of 39 Lakhs

2nd Week 6 Lakhs

3rd Week 3 Lakhs

Total 3 Weeks Share  48 Lakhs

Total Distributor Share ( including SG`s ) - 73 Lakhs

Which means, 3rd party buyers have lost more than 25 lakhs and saved the Distributor to an extent here. Otherwise it would have been a loss of 1crores ( 70%).

Expected Full Run Distributor Share - 75 Lakhs appx.

Total Returns for the Distributor after excluding the maintenence: 70 Lakhs

Total Loss : 70 Lakhs. That is  50% of the total investment of 1.4 Crores!.
.
-Other Territory stories to follow.

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