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      Trade
07/28/2014
Alludu Seenu : What it needs to collect for Distributors
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There are so many numbers in circulation about what `Alludu Seenu` Budget actually is?. But it is the Costliest Film ever made with a Debut Hero in South India for sure which is a bare Min of 25Cr. Plenty of numbers are in circulation about Budget and the highest being quoted as high as 40Cr!. Lets just leave aside the Budget issues as it is made more like launchpad for the Producer Son and lets look in terms of Trade Perspective.

Producer Bellamkonda has received around 21Cr in NRA or Pure Advance Deals from various Distributors in AP/Nizam alone. Karanataka was also sold separately to Brunda Associates and Overseas was clubbed with Rabhasa and sold. The makers are spending Huge amounts on publicity which is around 5Cr according to reliable sources so the Satellite+ Other rights will take care of the Publicity.

Now looking at the Break Even for Trade. The film after Discounting Commissions, Prints etc charges for Distributors has to recover more than 21Cr in AP/Nizam which means a Min of 25Cr Distributor Share is for the Break even. Any thing over that is gonna turn into profit for Distributors & Makers from a Trade Perspective. But this actually is enough for the Producer or not is not known and is only clear to him. 


From Purely Boxoffice point of View, Alludu Seenu has to collect over 25Cr AP/Nizam Share to be termed a Decent Success ( Weekend is 7.6Cr+ ). But it might still be a Cost Failure for Producer Bellamkonda if he has released it in deficit and not to forget the fact that There is no Hero Remuneration attached here.

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