Tollywood's present sensation Vijay Deverakonda is venturing into new waters as he kicks off his production house King Of The Hill Entertainments. With the aim to encourage new cinema and to give a boost to young talent, The actor has started off the dream venture.

As a result of the time when he made the hit film Pelli Choopulu with director Tharun Bhascker when they had to struggle to get the film out there, Vijay kicked off this space.

Interestingly, his first film will star none other than Tharun Bhascker as the lead in a movie that will be titled "Meeku Matrame Chepta"

The title was announced in quite a unique fashion with a hilarious video that stars Vijay and Tharun.

More details concerning this project will be announced soon!