In line with its commitment of “Sarikotha Uttejam”, STAR Maa is all set to bring to its viewers an unprecedented and explosive viewing experience with one of the biggest reality shows, Bigg Boss. And hosting this show will be none other than the sensational and talented Junior NTR.

This is Junior NTR’s first foray into television. Indeed, it is one of the biggest small screen forays in south India in recent times. With his natural spontaneity and talent, NTR will play an extremely crucial role in being the only link between the audience and around a dozen celebrities who will be placed inside a locked house.

"Television is one of the biggest mediums for entertainment. When I was approached by Star MAA to host BiggBoss, the biggest ever show on Telugu Television, I was intrigued by the challenge. I believe that the show will be a game changer”, said NTR.

Bigg Boss is the Indian version of the international format Big Brother, one of the most successful reality television series ever. The Endemol owned format BIG BROTHER has had 10 blockbuster seasons in Hindi with Salman Khan as the host.

About a dozen participants will be locked inside a house and provided with all necessary amenities but they will be completely cut off from technology and the outside world. Everything they do will be watched by a large number of cameras and ultimately the audience. The format promises a fascinating view on a group of strangers learning to live with each other.

Alok Jain, Business Head of Star Maa said “We are extremely excited to launch Big Boss, the biggest reality show in the world, for the first time in this market. This is in line with our ambition to entertain & provide Telugu audiences with the best content ideas from across the globe. With Junior NTR, one of the most popular and revered Telugu stars as the host, we look forward to engage a diverse spectrum of viewers. On the show, our endeavor will be to continuously innovate keeping in mind the sensibilities of this market. This will be an experience unlike any seen on Telugu TV before”

Over the last few months, Star Maa has started reshaping its programming strategy and business approach and has launched a lot of new shows, garnering new viewers and reach. This has resulted in a very positive consumer response. "Bigg Boss is the most significant step we are taking to drive our growth further," Alok added