Being true to its caption Sarikottha Velugu, Zee Telugu has emerged as a distinct number 1 channel in the Telugu GEC space. After the successful completion of 11 years, Zee Telugu is all set to conquer the hearts of Telugu movie lovers who are primarily young and style loving, by providing a fantastic experience in the form of great stories through the new full time movie channel Zee Cinemalu

Zee Cinemalu’s positioning is DilPaiSuperhit and has partnered with International Agencies for designing the look and feel of the channel to create a larger than life experience for the Telugu audience who worship their stars as demigods. Zee Cinemalu is also coming up with an extensive 360 degrees marketing campaign and will take the aggressive route in designing and executing the campaigns. Zee Cinemalu is the only channel launching a bilingual website with content related to Tollywood news, gossips, Box Office Reviews and Zee Cinemalu related information all in one place which is the first of its kind.

Zee Cinemalu logo was unveiled by Megastar Chiranjeevi in a grand event which was attended by Prabhu Deva, Allu Arjun, Allu Aravind, Devi Sri Prasad, Rakul Preet Singh, Anasuya Bharadwaj and other prominent Telugu film industry people.

Zee Cinemalu test signal is live from 17th August and the channel will be launched on 4th September at 12:05 hours.