Soham Rockstar Entertainment which is based out of Mumbai and Entertainment Studio based out of Hyderabad have tied up to jointly produce projects in south, first film being in Telugu ”Sachindi Ra Gorre’ directed by Sridhar Reddy Yarva.

N M Pasha from Entertainment Studio says “I think Telugu cinema had a big stage in 70’s and 80's but from the early 90's we faltered and stuck to the easy way of making formula star films. Now a days the trend is that we create a star and follow whatever he/she is comfortable playing. so i guess, audience whether they are aware or not, are being cheated".

Aparna Kitey, Associate Producer says "Most big films are formula films without much work on script, which results in average cinema that’s why we at Entertainment Studio feel that we need to focus on smaller films with good stories than grandeur", Mr Pasha adds "There are a lot of untold stories which need to be explored. Sachindi Ra Gorre is one such story rooted in Telangana culture and it has its own character and flavour”

0n the commercial viability of such films, N M Pasha says “We are making a pure commercial film in the sense that we are very careful about not going over budget and have a very rational production, marketing and advertising. Cinema is speculative and the so called commercial cinema is more so as it has high probability of loosing money", Aparna Kitey adds "At Entertainment Studio we feel that newcomers have the drive, courage and drive to learn which is the requirement for the kind of films we want to make. Also if you are a newcomer and want to prove a point, you would really want to experiment and make different cinema with not so big stars or newcomers".

In partnership with Soham Rockstar Entertainment. Entertainment Studio wants to make good content driven films. Sachindi Ra Gorre has finished two schedules and is almost 40-45% complete. Right now, the third schedule is in progress at various locations in Hyderabad and we hope to wrap up the film by December.

Crew: Srinivas Reddy, Anasuya, Tillu Venu, Rocking Rakesh, Shakalaka 5hankar, Tagubotu Ramesh, Siva Reddy, Ravi Babu, Chltram Seenu, Anand Reddy, Mangli (popular Telengana folk singer), Tarzan, Kota Shankar Raeo. bikshu, Ramaraju, Ramjagan, Alia Abraham, etc

Director: Sridhar Reddy Yarva. Producer for Soham Rockstar entertainment Deepak Mukut, Producer for Entertainment Studios NM pasha . Associate Producer : Aparna Kitey. DOP : Ramana Salva . music tosh Nanda. lyrics : Kasarla Shyam and Chaganti Pranav. editor Subhaskar B. Art -. kiran kumar. choreography - kapil, Sony, Hari and Vijay. costumes - venkat. Makeup - Narayana. Still - Prasad . making - Ajay . production executive - Vijay Nagaraju. Production - Veeru. publicity designer - Anil Bhanu. Pro - Vamsi shekar. Digital Marketing - first show.