Tollywood's prominent production houses PVP Cinema and Sri Venkateswara Creations have come together to produce a movie with Vishwak Sen as the hero. The film was launched on Monday in a grand manner in Hyderabad. The untitled flick is the remake of the super-hit Tamil rom-com 'Oh My Kadavule'. Ashwath Marimuthu, who wielded the megaphone for the Tamil original, will be directing the remake as well.

The 'muhurtham' scene was given the clap by ace producer Dil Raju, while well-known producer BVSN Prasad switched on the camera. Young filmmaker Tharun Bhaskcer directed the 'muhurtham' shot. Producer Dil Raju handed over the script to Director Ashwath Marimuthu. The plan is to start the shoot from the third week of February.

Dialogues are by Tharun Bhascker, who won National award as best dialogue-writer. Editing is by Garry BH. The makers will be announcing the details of the rest of the cast and crew soon.